To Celebrate the goodwill of small businesses on the international MSME day, we are launching our latest brand campaign Naam Hi Kafi Hai.
In India, local businesses run on their goodwill and their name is enough to identify that goodwill, for instance, Naaz tailors, Amulya provision stores, Jaylaxmi sweets and many such merchants we rely on a daily basis. #NaamHiKafiHain campaign by Khatabook recognizes this distinctive aspect of small businesses in India, where MSMEs build and enjoy a strong brand value and recognition in the niche they serve. Customer experience in small businesses, unlike the technology-oriented customer experience characterizing large enterprises, lies in their human interaction with customers. Social relationships and personal care are at the core of the service delivery of MSMEs.
Last year Khatabook launched the “Dil Se Local” campaign to urge people to pledge their support to local businesses. Naam Hi Kaafi Hai takes the “Dil Se Local” campaign proposition forward by focusing on a distinct aspect of Small businesses which connects us to local businesses more strongly.
Commenting on the launch of the campaign, Ved Prakash Yadav, Head of Marketing and Growth, Khatabook said, “Through this new campaign, we want to share authentic stories of Local business heroes and emphasize on the role they play in our lives. The campaign will remind the audience of the local businesses they purchase their supplies from, be it Guptaji ki sweets, Rambhai Ki Chai, or Babu ke vegetables. We want to celebrate this distinct aspect of MSMEs in India and our relationship with the local businesses. On this MSME day, we are also launching our MSMEs Video stories series called “Business Hua Easy” focusing on their journey, struggles, and how digital is helping them.”
To effectively support MSMEs, Khatabook has been making strides with its product offerings since the beginning. For 2022, the focus for the startup will be financial service disbursement through its tech platforms while it continues strengthening its overall tech offerings portfolio for MSMEs.